AJ-1

More than just a sneaker, the Air Jordan 1 is a timeless icon that redefined sports, fashion and culture. Since its launch in 1985, this shoe has shaken up the NBA codes with its bold colors, defying the rules to become the expression of a new generation. Michael Jordan, a rookie at the time, didn't just wear shoes: he wore a state of mind, a winning mentality that would inspire millions of people around the world.

From courtside icon to street icon, the Air Jordan 1 has transcended its status to become a pillar of sneaker culture. Each model tells a story, each colorway evokes an era, a victory or a collaboration. As 2025 celebrates 40 years of this iconic silhouette , it’s time to trace its evolution, its place in history and its enduring influence on streetwear culture.

Imagine a timeless room where every wall, every corner is gradually filled with carefully stacked boxes, like a sanctuary dedicated to the Air Jordan 1. Each box, numbered, embodies a year, an iconic model that fits perfectly into the space reserved for it. A visual progression where the evolution of time meets the evolution of a legend.

Inspired by the idea of ​​a room that fills up over the decades, this collection plays on:

• An evolving concept : each box symbolizes a specific pair that marked a year of the Air Jordan 1. The visual of this constantly transforming room reflects the construction of the Jordan legacy, one pair at a time.

• The perfect placement : like the shoe, each box finds its exact place, creating visual and symbolic harmony.

• A tribute to the collection : the colors of the boxes evoke the emblematic textures of sneakers, reinforcing the link between the object and its container.

• A visual narrative : by examining this piece, we discover the evolution of colors, materials and designs that have shaped streetwear culture since 1985.

The album in this collection consists of 160 pages for a total immersion in the Air Jordan 1 universe. You will find:

• Specific articles : exploring iconic collaborations, special boxes , details on the insoles and other unique elements that make each pair legendary.

• Exclusive content : anecdotes, careful visuals and new information on the evolution of this legendary model.

• A true collector's item : a work designed for enthusiasts, the curious and those who want to grasp every detail of this 40-year story.

More modern, more daring and always faithful to its heritage.

Discover the new Air Jordan 1 - 40th Anniversary collection , the result of four decades of innovation, creativity and stories etched in the asphalt. Designed for purists and new generations alike, this collection highlights the timeless evolution of a legendary sneaker that has left its mark on global streetwear culture.

Each box is more than just a case: it is a chapter. Thanks to the anecdotes and QR codes integrated, dive behind the scenes of the models and the significant moments via the Colors Sneakers application.